Last week I was fortunate enough to attend a customer roundtable as part of the IBM Marketing & Communications Top Talent (TT) Program, where the CEO, IT Director and CAD Manager of an IBM client discussed their views on the marketing and communications they receive from the IT industry – their likes and dislikes (many of which came as no surprise!), and some insight into what they really need.
1. Relationships are key
At CEO level, Continue reading “IT Marketing – Are you being heard?”