On Friday morning I was fortunate to attend a breakfast briefing with Dan Pink, author of Drive: The Surprising Truth About What Motivates Us, in conversation with David Rowan, editor of Wired UK. Dan outlined the premise of his new book – that the current theories around motivation – i.e. external rewards like money and fame, or the fear of punishment (AKA the “carrot and stick” approach) – do not work. Continue reading “Drive: the truth about motivation”
Every now and then you come across a cool technology where you desperately want to find an application to test it out – audience and message be damned! Augmented reality – for me, is one of those devices. Continue reading “Augmented reality: bringing I.T. to life”
And finally, how can you use social media following a face-to-face event? Be sure to continue to leverage the tools and communities that you’ve built to assist with audience generation and dialogue pre and during your event.
I’ve utilised the following, Continue reading “Ideas for incorporating social media – Post event”
Following on from my post that explored how to incorporate social media into face-to-face events, pre-event, this blog post will look at ways of leveraging these tools during an event.
All pre-event activity should have made mention of the community sites being used – e.g. Twitter, Facebook, LinkedIn, etc. At the event it is a perfect opportunity to remind the audience of these vehicles and Continue reading “Incorporating social media into face-to-face events: During the event”
I was reading an article on “How to Promote an Event Using Social Media“, and it inspired me to put together my own views on how to incorporate social media tools pre, during and post event. Continue reading “How to incorporate social media in face-to-face events: Pre event”