Drive: the truth about motivation

On Friday morning I was fortunate to attend a breakfast briefing with Dan Pink, author of Drive: The Surprising Truth About What Motivates Us, in conversation with David Rowan, editor of Wired UK.  Dan outlined the premise of his new book – that the current theories around motivation – i.e. external rewards like money and fame, or the fear of punishment (AKA the “carrot and stick” approach)  – do not work.  Continue reading “Drive: the truth about motivation”

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Lessons from YoU2ube

As part of their 360° tour, U2 stream their concert live from the Rose Bowl tonight to millions of viewers over YouTube.  There is no charge to watch the concert.  No request to provide contact details.  There are four CTA’s (Calls to Action): Continue reading “Lessons from YoU2ube”

Incorporating social media into face-to-face events: During the event

Following on from my post that explored how to incorporate social media into face-to-face events, pre-event, this blog post will look at ways of leveraging these tools during an event.

All pre-event activity should have made mention of the community sites being used – e.g. Twitter, Facebook, LinkedIn, etc.  At the event it is a perfect opportunity to remind the audience of these vehicles and Continue reading “Incorporating social media into face-to-face events: During the event”