Twitter’s launch of video sharing service Vine offers an opportunity for B2B marketers to create visually appealing content that can be posted on Twitter and Facebook. In a similar way that Instagram operates for photos, Vine provides a platform for creating and sharing animated GIFs.
However, for a services organisation the use of photo sharing sites can sometimes be a bit of a stretch. Yes we’ve all heard the mantra to “show” not “tell” people about our products and services, but the truth is, this can be difficult in a services environment. Whilst we churn out a lot of printed material, little of it is visually engaging and packaging it in such a way that it can be easily published and shared on social sites can prove difficult.
So what are the options? Continue reading “What can Twitter’s Vine offer B2B content marketing?”