What can Twitter’s Vine offer B2B content marketing?

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Twitter’s launch of video sharing service Vine offers an opportunity for B2B marketers to create visually appealing content that can be posted on Twitter and Facebook.  In a similar way that Instagram operates for photos, Vine provides a platform for creating and sharing animated GIFs.

However, for a services organisation the use of photo sharing sites can sometimes be a bit of a stretch.  Yes we’ve all heard the mantra to “show” not “tell” people about our products and services, but the truth is, this can be difficult in a services environment.  Whilst we churn out a lot of printed material, little of it is visually engaging and packaging it in such a way that it can be easily published and shared on social sites can prove difficult.

So what are the options? Continue reading “What can Twitter’s Vine offer B2B content marketing?”

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