25 days into 2012 and I thought it’s about time I reinvigorated this old blog of mine. My muse deserted me in 2011 and inspiration was hard to come by – but I’m feeling positive about 2012 and what better way to start things off than with a little music…
From my brief trawl through the site it’s a way for DJs, bands and artists to upload live and recorded tracks and remixes – a way of promoting their music which will entice fans to purchase their recordings or attend their live shows and earn them money as they build a following. Users can also record tracks using the site.
Some of the tracks are available as free downloads, or you can livestream the music on your preferred device.
The “Share” feature (pictured) allows members of the site to embed chosen clips on Facebook, Twitter, Tumblr, WordPress and other sites as pictured, with an easy embed code facility. This social sharing feature allows artists to build a following both on SoundCloud itself, and across other key social media platforms. It’s a great way of distributing music and leveraging the social networks of others to increase your reach.
When you register on the site, you can search for either “People” or “Tracks”, and once you’ve found what you’re looking for, you can “Follow” the people in the same way you do on Twitter, or “Favourite” a track, which will then appear in your Dashboard.
Alternatively, the site has enabled social login via Facebook.
Other users can follow you if they like your selection of music, and you can also join groups or create your own groups to collaborate with others. In addition, the DropBox feature enables members of SoundCloud as well as others who aren’t using the service to share their tracks with you.
There’s also a “Comments” feature for artists to engage with their community and vice versa.
The above screenshot also shows the stats an artist obtains from site (right hand side) including number of comments, downloads, favourites and plays.
Branching out beyond pure music publishing, the company released Story Wheel on Monday, to celebrate reaching the 10 million user mark. The web app allows users to create an audio slideshow, incorporating photos published to Instagram.
It will be interesting to see what other applications the site finds for the audio content it hosts.
Alex Ljung, SoundCloud‘s co-founder and chief executive, said the audio-hosting and streaming site aims to be the YouTube of audio. Grand aspirations indeed. Though 5 million new users in the past 7 months, a community that’s largely grown by word-of-mouth, definitely deserves some attention.
Oh – and the reason for the promotion of The Magician? I saw him at Space in Ibiza last year and he was awesome! Since then I’ve seen him twice, in small London venues, and he hasn’t disappointed. Plus I like his use of social media.