SEO – 14 page elements to take into account

Web managers – are you looking to optimise your pages for search?  The following 14 page elements, ranked in order of importance, should help you accomplish good SERP (Search Engine Results Page).

  1. Keywords in the title.
  2. Keywords first in the title (the closer your keywords are to the start of the title – ideally the first words – the more powerful they are).
  3. Keywords in the domain.
  4. Keywords in the body text.
  5. Relevancy between keywords and body text.
  6. Keywords in H1 tag.
  7. Keywords in the internal link anchor text on page.
  8. Keywords in the external link anchor text on page.
  9. Keyword in the URL.
  10. Keywords in H2/3/4 tags.
  11. Keywords in the alt tags of images.
  12. Keywords in the bold/strong tags.
  13. Keywords in the Meta Description Tag.
  14. Keywords in the Meta Keywords Tag.

(List courtesy of Anthony Pusateri)


9 thoughts on “SEO – 14 page elements to take into account

  1. Hi Wendy.

    I’m really glad I found your blog… and this post. I’ve been meaning to write an SEO checklist for my clients and you just saved me a pile of time.

    I’m curious: Do you (or perhaps Anthony Pusateri) have any research to support the ranked order of this list? If so, please share.

    1. Hi John,

      Unfortunately I don’t have supporting metrics. I’ve reached out to Anthony on Twitter to see if he can help.

      Kind regards,

  2. Hi there fantastic website! Does running a blog similar to
    this require a massive amount work? I’ve virtually no understanding of programming but
    I had been hoping to start my own blog soon. Anyways, if you have any ideas or tips for new blog owners please share.
    I know this is off subject nevertheless I just needed
    to ask. Kudos!

    1. Hi – and thanks for the compliment.
      The technical set-up of a blog is extremely easy if you use one of the hosted blogging platforms such as WordPress, Medium, Tumblr, etc. You can find further information on some of the available options here:
      These platforms contain prebuilt templates with a selection of widgets to customise your site.
      The challenge is producing content frequently and ensuring that it’s relevant, timely and useful to your target audience.

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