First things first, let’s take a definition of eminence:
And digital eminence? I came across the following definition on an IBM internal community:
“Digital Eminence is a term that describes/defines the digital contributions that a user makes that add value to others.
Users with high digital eminence publish high quality articles, blog entries, and add value to key online business discussions. These individuals not only produce/publish information, they also consume existing information and contribute by rating that content. Evidence of their eminence is supported by others who have rated their contributions as valuable and have tagged them for reuse by others.”
What are some of the steps you can take to build your brand online?
1. Firstly, identify how you want to brand yourself.
I read a fantastic article on personal branding titled, “The brand called You” which was contained in an internal presentation put together by Jennifer Okimoto on the same subject. Key questions to ask yourself include:
- What makes you different?
- What makes you stand out?
- What are your strengths?
- Establish the feature/benefits model of your personal brand – i.e. what benefits do you deliver to your clients?
- What do you do that adds distinguished, distinctive value?
- What do you do that you are most proud of?
- What do you want to be remembered for?
As with building a value proposition, you need to ensure that you can support each of your assertions and be unashamed to promote them.
2. For B2b professionals, create or update your profile on LinkedIn.
In addition to your current and past work experience and education, be sure to include a photo and summary paragraph that includes the keywords you want to be known for. This is crucial for search. LinkedIn’s New User Guide suggests you think of your summary as your elevator pitch.
To add more depth to your profile, add applications such as WordPress or Slideshare. You can also promote events that you are running, planning to attend or speaking at with the event app. This not only allows you to demonstrate your area of expertise, but also gives people an opportunity for people to connect with you face-to-face.
Make sure that you set your public profile and review the information that appears here and don’t forget to use your name in the URL.
3. Write a blog.
Be sure to update regularly as the fresh content will improve your search rankings. Select topics that relate to your personal brand and area of expertise.
4. Comment on other people’s blogs.
Identify other experts in your field and comment on their blogs. Remember to add value with your comments, don’t use this purely as a vehicle for self-promotion. Your objective should be to connect with others and build your community, as well as demonstrating your knowledge in a specific field.
5. Find & share useful information.
6. It’s all about the content!
Create and distribute useful content – whether that be podcasts, videos, presentations, webinars or documents there are lot’s of asset distribution sites that can enable you to share your content. And by ensuring you keep using your chosen keywords you should start improving your findability online.
7. Gauge your eminence on a regular basis.
What other tactics are you using to build your digital eminence?