- Develop web strategy – move from corporate push to customer first
- Build upon social media experimentation
- Better utilise analytics to really understand whether on-line publishers are delivering more than traffic
- Improve paid search campaigns and SEO efforts
- Improved lead nurturing
If anyone else is working on the same areas and is keen to share knowledge, let me know. As they say, a problem shared is a problem halved.
Where I’ll find the time for these in amongst my new hobbies of knitting, getting fit, improving my golf, cooking, sewing, joining a book group and reducing my on-line clothing shopping addiction (which I accidentally gave into 5 minutes ago), I’m not sure.
(And if anyone has any tips or advice in any of these areas, I’m open to all suggestions!)