I was in the midst of putting together a presentation on how to leverage social media to grow your business when I came across a document on Scribd that collated 300 examples of social media marketing from various corporations Continue reading “300 Case Studies of Social Media Marketing”
Nurturing has been an increasing focus for B2B marketers to combat the challenge of the “leaky funnel”. Whether this be email nuturing or tele nurturing, there was a recognition that responses early in the sales stage were not followed up by sales and opportunities were being missed.
Over the past couple of years, we have been working with Slipstream to develop and hone a nurturing process, based on an approach that looks to replicate a sales call and the buying cycle of the prospect. Known as “Learn, Scope, Select” the process flow attempts to map relevant material, assets, marketing events, etc. to the buying cycle for a particular IT issue.
The IT journey is mapped out in three stages: Continue reading “B2B Marketing Awards: Best lead nurturing initiative”