Smarter Work: Why social networks matter

I love this presentation by Sacha Chua, Enterprise 2.0 Evangelist at IBM. 

Whenever I feel like banging my head against a brick wall because of the internal processes and personalities that delay the pace of change, I remember that there is a groundswell of like-minded people on internal and external social networking sites with whom I can collaborate.

And those companies who currently ban social networking sites will soon realise that embracing these technologies can be a source of competitive advantage.


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