I was lucky enough to be asked to present a case study at Banner’s Social Media Huddle last week to a group of IT marketers interested in practical applications of social media. The event was a follow-up to Banner’s Demand Generation Summit where social media arose as a key topic of interest.
Alongside myself were speakers from Salesforce.com, Juniper Networks and Dell. Continue reading “Social Media Huddle: Practical insights from Salesforce.com, Juniper Networks, Dell and IBM”
We’re currently in pilot phase for the implementation of a new marketing automation package. I believe this will have three key benefits for our marketing organisation: Continue reading “Marketing automation software: 3 key benefits”
I met with Incisive Media yesterday, a global B2B information provider with both online and offline products, to discuss digital media. It was interesting to see how this publishing giant was leveraging it’s online real estate to maximise opportunities for advertisers, and no doubt a sign of things to come in terms of online publishers. Continue reading “Publishing in the digital age”
OK – I admit it – I’m a shopaholic. I try to limit my online activities to give my credit card a breather as it’s become far too easy to log onto certain sites which kindly store your personal details, so all you need to do is place things into your shopping bag and checkout. A couple of clicks later and you’ve spent a small fortune. However, in spite of my urge to splurge, I still find shopping for clothes online to be very hit and miss.
I’m normally a frequent ASOS shopper. I love the videos they display with each of their outfits so that you can see what the item in question looks like when it’s worn. Admittedly the fabric and quality can be very different when you actually get the product home, but this video option gives you a 3-D feel for the outfit which you can’t capture when the item of clothing is photographed lying flat.
Yesterday, as I was browsing online, I came across the following cool feature Continue reading “Passion for fashion”