What if ad people created the STOP sign? The importance of marketing briefs

What if ad people created the STOP sign?

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I came across this amusing and SCARILY accurate video via Twitter – pity I can’t embed it directly into my blog, but I recommend anyone working in the marketing department of a large, complex organisation check it out – it could well have been filmed as a day in my life! Continue reading “What if ad people created the STOP sign? The importance of marketing briefs”

Incorporating social media into face-to-face events: During the event

Following on from my post that explored how to incorporate social media into face-to-face events, pre-event, this blog post will look at ways of leveraging these tools during an event.

All pre-event activity should have made mention of the community sites being used – e.g. Twitter, Facebook, LinkedIn, etc.  At the event it is a perfect opportunity to remind the audience of these vehicles and Continue reading “Incorporating social media into face-to-face events: During the event”