Ahh marketers – so good at marketing about marketing. One look on Twitter and I feel like we’re convincing each other of the power of social media as a marketing medium, rather than a means of connecting with customers.
So people are leaping onto the social media bandwagon and the ways in which organisations are marketing/advertising to customers is changing… but are organisations ready for the revolution? Continue reading “Social media revolution”
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I came across this amusing and SCARILY accurate video via Twitter – pity I can’t embed it directly into my blog, but I recommend anyone working in the marketing department of a large, complex organisation check it out – it could well have been filmed as a day in my life! Continue reading “What if ad people created the STOP sign? The importance of marketing briefs”
And finally, how can you use social media following a face-to-face event? Be sure to continue to leverage the tools and communities that you’ve built to assist with audience generation and dialogue pre and during your event.
I’ve utilised the following, Continue reading “Ideas for incorporating social media – Post event”
Following on from my post that explored how to incorporate social media into face-to-face events, pre-event, this blog post will look at ways of leveraging these tools during an event.
All pre-event activity should have made mention of the community sites being used – e.g. Twitter, Facebook, LinkedIn, etc. At the event it is a perfect opportunity to remind the audience of these vehicles and Continue reading “Incorporating social media into face-to-face events: During the event”