I was reading an article on “How to Promote an Event Using Social Media“, and it inspired me to put together my own views on how to incorporate social media tools pre, during and post event. Continue reading “How to incorporate social media in face-to-face events: Pre event”
I came across the following article courtesy of @miketrap on Twitter, “Small Businesses Show Social Networks Some Love“, which reveals research by AMI-Partners that small businesses have been quicker to adopt social media than some have contended.
It got me thinking about the differences in social media adoption between large and small corporations and the challenges and benefits faced by each: Continue reading “Social media – who wins? Large or small businesses?”
Back in May I was fortunate to attend a presentation by Google and TechTarget revealing new research on the use and interactions between online media and search during the IT purchase process. The research was titled, Continue reading “How IT Buyers Search Online During the Purchase Process”